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Haterade: Past, Present, and Future

Posted on March 18 2016

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Those of you who have been following us from the beginning know that music is what makes us tick. You also know that we are huge fans of southern Cali trap producer, Haterade.

We've gotten to know the man behind the name a little better over the past few months (we did a collab piece with him, which you can score here), and we have to say, he's one of the most down-to-earth, easy-going dudes we've ever had the opportunity to work with.

Well, he's back at it again (daaammmmmn Noah), this time with a collaboration track between Haterade and Contrvbvnd called "Meditation". Every time these two team up it's straight fire. Seriously, check the track below.

Well, with the new release, I thought it was a good time to pick his brain. We'll get to the interview, but for those of you who aren't up to speed, here's a little background on Haterade.

This is from their facebook page:

"Beginning in early 2013, Noah Lloyd and Mike Kenny have taken trap music into their own direction from their home in San Diego, California. With Noah stemming from a hip-hop/dubstep background and Mike from a progressive house/complextro background, the combination of their two acts seemed unlikely; however, after experimenting with the once up-and-coming trap music, the two immediately struck gold."

Now to get you up to speed:

In late 2015, the duo became a solo project with Mike deciding to pursue a new musical direction and Noah picking up the reins and keeping Haterade alive. Though they've decided to part ways, they both say they'll definitely keep in touch and we can expect collaboration work in the future. You can check Mike's new project, which is going by the moniker of Auzia here.

OK, on to the goods. 

56: How did it all start for you?

NL: It all started for me when I was 13. A family friend showed me how to make music with FL and I had it on my crappy Dell laptop and I just started making beats every day.

56: Where'd the name Haterade come from?

NL: I came up with the name with Mike (now auzia go check out his music) we started the project together with a track first then came up with the name based on a sample that we used in the track. It was catchy and we liked it so we stuck with it.

56: How is it working on Haterade as a solo project now? Do you have any plans to collab with Mike in the future?

NL: To tell you the truth I really miss producing with Mike. I learned so much from him, he is one of the best producers I know and he's got a fantastic ear. Producing as a duo has its challenges but I think the pros outweigh the cons. We are definitely going to be working together again soon as collaborators. It's just a matter of finding the right track right now.

56: How long have you been DJing/producing?

NL: Producing for 10 years, DJing for 6.

56: Who is your biggest inspiration? / Who do you have a lot of respect for?

NL: Cliche, I know, but Skrillex is by far my biggest inspiration. That guy is probably the hardest working producer in this industry and has built an empire. Arguably made dance music a household name.

56: Do you have a favorite musical project you've worked on?

NL: Probably Taliban. It came together so fast and when it was done everyone was really hyped on it.

56: If you could collab with anyone, who would it be?

NL: Easy, skrillex, Ricky remedy, and RL Grime.

56: What single night out has been the most memorable for you? As a DJ? As an attendee?

NL: That's a tough one. I'd say best show I ever played was with Mike in San Diego. There was no big headliner but the crowd was sold out and they were electric. Best night as an attendee was EDC 2013 with my 4 best friends at the time including Mike, it was the first time we heard a Haterade track played live while we were in the audience and we were blown away.

56: Where's your favorite venue to play?

NL: The loft in Minneapolis. Every time I'm there they take such good care of me and the crowd is always hyped to be there.

56: What is one subgenre you think doesn't get the attention it deserves?

NL: Drum and Bass! I love DNB it's super complex and when it's high energy it's really fun to dance to.

56: What is it that you love about the trap scene?

NL: I love how broad it is. There are so many different styles of trap it brings in a ton of different people into the same venue. I love that.

56: What is one track that never gets old for you no matter how many times you hear it?

NL: That's tough because with any song I think if you listen to it enough you get tired of it. But one track I consistently play is hard house by GTA it's a great track.

56: What is one track that got popular that you can't stand?

NL: Deep Down Low, lol, no offense at all to Valentino Khan, I play a ton of his other music but that track is so worn out for me.

56: What can we expect from Haterade in 2016?

NL: You can expect a lot more shows and way more music. I just moved to LA and I'm about to start Icon Collective in April.

56: In closing, do you have any advice for people wanting to start up?

NL: The best advice I have, is just work. No special hook ups, big mainstage shows, features on mixes, any of that will get you anywhere. You have to make music if you want to succeed. It seems self explanatory, but it's surprising how many producers/DJs totally miss that. 


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